24 Aug 2011
Request for Information (RFI) Template
Agencies spend considerable time completing RFI (Request for Information) documents when pitching for new client business, each RFI being in a different format but mostly requiring similar levels of information. Clients (advertisers/marketers) often have no starting point for development of RFI...
01 Aug 2011
Non disclosure agreement
This template has been created by the DMA Agencies Council as a suggested tool for DMA members to use when exchanging confidential information between organisations. It is one of the most effective methods of protecting intellectual property rights.
21 Jul 2011
Email Creative
This white paper on Email Creative is one of a series of white papers published by the Legal, Data and Best Practice Hub of the DMA Email Marketing Council. They are designed to help make Best Practice more readily understandable, so that you can implement them within your organisation.
13 Jul 2011
Member ContentFA email marketing report 2011
The FA Email Marketing Study aims to shed light on how football clubs are using digital marketing to cement fan loyalty, increase revenue from branded merchandise and provide platforms for their sponsors to reach out to their fan base.
23 Jun 2011
Member ContentData tracking report 2011
The Data Tracking Study 2011 reveals that data capture is suffering as consumers opt for online anonymity.
16 Jun 2011
Gold Winner: Different Kettle's campaign for Amnesty International UK
Get Shell to change their policy by embarrassing their shareholders. Fund the activity via 1,250 donors with an average gift of £16, from current supporters,lapsed donors and cold prospects.
16 Jun 2011
Media strategy: Weapon 7's campaign for Ubisoft
Create conversations in social media channels among the target audience about the forthcoming video game Splinter Cell: Conviction.
16 Jun 2011
Data strategy: CreatorMail's campaign for TUI UK
Data Strategy - Gold Capture on and offline pre-purchase behaviour and generate targeted emails during potential customers’ decision-making phase.13 Jun 2011