19 Apr 2012
Third-party email list rental and third-party lead generation - white paper
This white paper on email list rental and lead generation explains what to consider when integrating third-party email list rental and lead generation into your marketing and communications strategy. It looks at the two main types of third-party list rental and gives examples where third-party...
11 Apr 2012
Email testing made easy
Testing is the only way to know for sure if an email campaign is working. However, less than a third of companies regularly test their campaigns, according to Econsultancy’s 2012 Email Marketing Industry Census.
10 Apr 2012
Turn Facebook âLikesâ into customers
With the seemingly endless growth of Facebook – more than 800 million users and counting – it’s easy to get caught up in the rush of seeing how many “Likes” you can generate. But at the end of the day, the number of fans you have isn’t very important if those “Likes” don’t tie into overall...
10 Apr 2012
Stricter controls on alcohol marketing on the horizon
On 23 March, the Government published its Alcohol Strategy setting out wide-ranging proposals intended to address issues of problem drinking, especially among young people.27 Mar 2012
Inactive subscriber or prospect?
It’s been a long time coming, but more and more email marketers are finally looking beyond open and click rates. Frustrated by the limitations of campaign-based metrics that merely look at individual mail-outs in isolation, today’s email marketer is looking towards subscriber-based metrics,...
19 Mar 2012
Member ContentFinancial services tracking report 2012
At the DMA Financial Services Council, we recognise the value to our members in tracking consumer sentiments towards financial services providers, their products and the subsequent impact on usage of marketing communications and channels. We have been tracking perceptions since 2008. This report...
27 Feb 2012
Focus on postal services and VAT
From 2 April 2012 many postal services from Royal Mail and other suppliers will become liable for VAT. Postal expert Alex Walsh explains why this change to VAT liability is happening and what it means for your business.22 Feb 2012
Why email is social media
Email is a social media. I can prove it with this email/social campaign by Australia-based Queensland Teachers Credit Union (QTCU). By integrating email with multimedia, QTCU grew its prospecting database from 1,500 to 14,000 in a matter of months and 32,000 the following year. Keep reading and...
22 Feb 2012
Do email campaigns really work?
First, let me explain what I mean by campaign. In this context, a campaign is a series ofpromotional email messages that share a single idea and theme. They are likely to form part of a wider integrated communication strategy and their purpose is often awareness of a new product or...