Financial services tracking report 2012 | DMA

Filter By

Show All
X

Connect to

X

Financial services tracking report 2012

T-53c7e56197496-financial-services-tracking-2013_53c7e561970a0-2.jpg

At the DMA Financial Services Council, we recognise the value to our members in tracking consumer sentiments towards financial services providers, their products and the subsequent impact on usage of marketing communications and channels. We have been tracking perceptions since 2008. This report presents the findings from the Consumer Trust in Financial Services Study conducted in Q4 2011.

Hear more from the DMA

Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

As the year races forward, financial services marketers and CRM professionals face significant shifts that demand a re-evaluation of strategies. Here are the approaches currently topping the agendas of financial services marketers.

iStock-1481095189.jpg

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.

Customer Engagement: Future Trends Report 2024

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.

ce23-Report-web-image-template.png