12 Feb 2013
New CAP rules for online behavioural advertising
New CAP rules on online behavioural advertising (OBA) came into force on 4 February 2013. The new rules affect advertising networks and other third parties who use web browsing activity to deliver customised advertising to web users, based on pages visited, ads clicked and products they have...
12 Feb 2013
CAP to issue guidance on marketing to children
The UK’s Committee of Advertising Practice (CAP) is publishing new guidance on the use of children as brand ambassadors and in peer-to-peer marketing in the first quarter of 2013. The Guidance will offer a framework for industry to ensure responsible use of such techniques. The Guidance will...
11 Feb 2013
Member ContentData tracking report June 2010
Data is the oil of the direct marketing industry. Just as the wheels of the world would grind to a halt should oil cease to flow, so too would the enterprise of direct marketing if the well of consumer data were to run dry. Data fuels direct marketing. Without it, targeting consumers becomes...
08 Feb 2013
Data protection toolkit
You might have already heard about the proposed EU overhaul of the way consumer data protection is regulated. As both consumers and representatives of business, we welcome this modernisation of our data law – much of which pre-dates the internet era.
04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation
24 Jan 2013
Infographic - Data protection 2013
The DMA's Data Protection 2013 survey polled 250 direct marketing practitioners to find out how high data protection is on the direct marketing industry's business agenda, whether it's a senior / executive board level issue and understand fears about the draft EU Data Protection...
24 Jan 2013
Member ContentFast facts: Cookies awareness 2012
This study aimed to understand how aware UK businesses were about the cookie law and how compliant were business with the cookies law before the date on which the law became effective.
23 Jan 2013
Provenir: The golden guidelines for actionable social engagement
Learn how to capitalise on social engagements. Know when customers expect your brand to listen, the right ways to categorise comments and applying automation, and when responses are appropriate - and when they’re not.09 Jan 2013