24 Jan 2013
The DMA's Data Protection 2013 survey polled 250 direct marketing practitioners to find out how high data protection is on the direct marketing industry's business agenda, whether it's a senior / executive board level issue and understand fears about the draft EU Data Protection Regulation.
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
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When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
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