07 Jan 2013
LinkedIn: No greater email marketing #fail than over-writing your customers preferences
I just got this email from LinkedIn Subject Line “A change to your DMA: Direct Marketing Association (UK) Limited digests” – the 3rd such email I have had this week about a group I belong to. In it they tell me that they are going to ignore my mailing preferences and unsubscribe me from the...
13 Dec 2012
Royal Mail reversions: programme of reform
Royal Mail has announced the six-month programme of reform that it will be following to review all aspects of reversions and the process of revenue protection; the proposed changes are scheduled to be implemented by April 2013. Royal Mail shared the details in November at the second meeting...
10 Dec 2012
Infographic - Mobile search 2012
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to research published today by the Direct Marketing Association in conjunction with Toluna QuickSurveys. The findings of the DMA Mobile...
05 Dec 2012
DMA Awards: What do I know about direct marketing?
I know what you’re thinking. And I must admit, I didn’t think I was the most obvious choice to lead this year’s DMA Awards judging panel either. After all, what does a bloomin’ designer of fashion products and social housing projects know about the direct marketing industry? Well, a little more...28 Nov 2012
Member ContentData tracking report 2012
The (DMA)/fast.MAP Data tracking report 2012, sponsored by Equifax, links the rise in consumer confidence in sharingdata with improving practices to secure trust. This document reports on the findings of the fourth data tracking consumer survey which was broadcast to a UK representative sample...
26 Nov 2012
New powers for Trading Standards
Government proposals could give public enforcers such as Trading Standards a range of new powers to enforce consumer law on behalf of consumers. The proposals appear in the Civil Enforcement Remedies consultation, which was launched on 5 November by the Department of Business, Innovation and...
26 Nov 2012
Government fast-tracks midata initiative
Many businesses will soon be compelled to hand over customers’ transaction data, under Government plans to make the midata scheme compulsory for certain sectors. Existing legislation allows customers to request their personal information by paying a fee of up to £10 but they cannot view all the...13 Nov 2012
Domino's Pizza Blippar case study
We had success to date with QR codes our door drop campaigns so augmented reality was the obvious next step for us as a more dynamic tool for engaging with Domino's Pizza customers. We’d run a Blippar campaign at the start of this year on six sheets and it seemed perfect for our menus during our...
13 Nov 2012