Fast facts: Cookies awareness 2012 | DMA

The DMA Awards are now open for entries. Early bird ends 25 July. Enter now to claim your spotlight.

Filter By

Show All
X

Connect to

X

Fast facts: Cookies awareness 2012

T-53c91fb9a87d8-cookies-awareness_53c91fb9a8569-4.jpg

What?

This study aimed to understand how aware UK businesses were about the cookie law and how compliant were business with the cookies law before the date on which the law became effective.

When?

The survey was launched in April 2012; the cookie law became effective on 26 May 2012. The preliminary results of the survey were launched at a DMA event held on 2 May 2012.

How?

The survey was built using TolunaQuick’s survey platform and UK businesses were invited to participate via email. 154 responses were received for the survey.

Who?

The survey was jointly commissioned by the Cookie’s Working Party, DMA UK and DataGuidance.

Fast facts: Cookies awareness 2012

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates

Image.jpg

Discover how compliance can fuel creativity and connection in financial services. This masterclass shows how to turn regulation into a strategic tool for smarter, more empathetic communication that builds trust and drives real competitive advantage.

Masterclass DMA Blog Header (2).png

Members of the Customer Data Council share their key takeaways from the Value of Customer Data Report and offer their advice on how to maximise the impact of your data...

VoCD Key Takeaways Cover Image.png

Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.

Depositphotos_140952700_S.jpg
Consent Preferences