25 Mar 2013
OFT clamps down on payday lenders
The Office of Fair Trading (OFT) is clamping down on payday lenders after its review into the sector revealed that there is widespread non-compliance. The review has found that many payday lenders are ignoring the Consumer Credit Act and other legislation, and are failing to meet the standards...
25 Mar 2013
ICO conference: all change for data protection
With the greatest reform to data protection law in two decades looming, this is a decisive time for data professionals, the Information Commissioner, Christopher Graham, told over 800 data protection officers at the annual ICO Data Protection Officer Conference on 5 March 2013.
21 Mar 2013
Member ContentContent marketing in the UK: 2013 benchmarks, budgets, and trends
As you delve into the research, you will see that UK B2B and B2C marketers deal with content differently. B2C marketers use a greater number of tactics – particularly mobile – and outsource content creation more frequently. On the other hand, B2B marketers allocate more budget to content...
20 Mar 2013
How the Obama campaign succeeded with low open rates
There is little doubt in my mind that email was the No.1 non-political contributor to Obama’s win in the 2012 US Presidential race. 75% of the $934 million raised by Obama was attributed to digital and nearly all of that $700 million was raised through email. That fact alone is...
20 Mar 2013
Team Obama's tech genius says 2012 campaign "redefined brand communications"
Brand marketers must follow in the footsteps of Barack Obama's 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama's campaign.
20 Mar 2013
ICO fines Glasgow firm £90,000 for nuisance calls
The Information Commissioner’s Office (ICO) has issued a £90,000 penalty notice on a Glasgow firm for plaguing the public with thousands of unwanted marketing calls.13 Mar 2013
The Draft EU Data Protection Regulations and the Other Compliance Obligations
As our series of blogs on the proposed EU Data Protection Regulation is almost at an end, I think it’s fair to say that they made for very informative reading. I hope you would agree with me that many marketers can learn something from them. A lot of the main topics within the proposal have been...07 Mar 2013
Member ContentFinancial services tracking report 2013
As consumers start to tentatively re-enter the market for financial services, there is a growing risk of a knowledge gap emerging. Consumers say that regular advertising is not important to them (suggesting they remain partially “blind” to the messages providers are putting into the market) and...
07 Mar 2013
Infographic - Financial services tracking report 2013
Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research published today (7 March 2013) by the DMA reveals.