27 Feb 2013
Sending relevant but less email costs you
Email marketers, including us, often champion ‘relevancy’ as the most effective way to reach a target audience, after all plenty of studies have shown higher conversions can be achieved by more targeted one-to-one messages. However, this alone does not provide the complete answer to...27 Feb 2013
Infographic - Data tracking report 2012
Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all...
20 Feb 2013
Instagram: a lesson in trust
Instagram saw its popularity plummet at the end of 2012, as outraged users launched an online backlash over the photo-sharing site’s new privacy policy and terms of service. In the week following the release of its planned policy changes the number of daily Instagram users fell by 3.5 million,...19 Feb 2013
What are the four models of integration?
Ahead of her keynote address at the DMA Integration Summit: The customer & the orchestra on 12 March, Kate Cox, Head of Strategy for Havas Media, outlines the different types of integration used by marketers today.18 Feb 2013
Improve results through your email design
A well-designed email is essential to your success. A high-quality design will highlight your calls to action, prioritise your content and ensure you are instantly recognised in the inbox. All of this makes it easy for your subscribers to open, engage and click and so ensure your email campaign...13 Feb 2013
EU Data Protection Regulation: âAmend rather than dissâ and defy!â
Bizarre. Last Friday, I left the DMA’s Data protection 2013 conference inspired – not my normal feeling after a data protection event. The main reason was the words of the final speaker David Coplin, Microsoft‘s chief envisioning officer. David spoke with passion about the future digitisation of...12 Feb 2013
Data protection 2013: a crucial point for marketers
The UK direct marketing industry has reached a crucial window of opportunity to argue its case against the draft EU Data Protection Regulation, said DMA executive director, Chris Combemale. Speaking at Data Protection 2013 on Friday 8 February, Combemale called on brands and agencies to ensure...12 Feb 2013
MEPs' data protection proposals a threat to direct marketing
Businesses will have to gain explicit consent to use an individual’s data under changes proposed by the European Parliament. It is one of a number of amendments to the draft EU Data Protection Directive that pose a threat to direct marketing as well as the wider business community. The proposals...12 Feb 2013