Team Obama's tech genius says 2012 campaign "redefined brand communications" | Team Obama's tech genius says 2012 campaign "redefined brand communications" | DMA

Filter By

Show All
X

Connect to

X

Please login to comment.

Comments

Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
CD_SG - Social Template - UK Infographic.png

Maximising B2C Impact

Digital marketing is in the midst of a notable shift, thanks to messaging apps like WhatsApp and Facebook Messenger. They’re taking center stage as effective B2C marketing automation tools.

iStock-638898084.jpg

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

iStock-1366023601.jpg