19 Dec 2013
2014 in the telemarketing world
I for one am hugely optimistic about 2014 and firmly believe that the growth we’re seeing as 2013 draws to a close will continue into the New Year!
17 Dec 2013
Email media: the hidden marketing potential in your employee communications
Filling in my response to the current DMA’s National client email survey it was great to see email media featured for the first time. I have personally used this marketing channel for three years now, and although I work with companies and have many peers that leverage their one-to-one employee...12 Dec 2013
All TV ads are response ads
In the old days, there were two main types of TV advertising: brand and response. ‘Response’ campaigns set out single-mindedly to get you to call a number and typically took place during the week, in the daytime, in lower interest programmes and on smaller channels. It was all about efficient...10 Dec 2013
IT & Telecommunications: OgilvyOne London for IBM
How did the campaign make a difference? IBM added social tracking to Wimbledon analytics this year; this campaign proved how it helps businesses make smarter decisions. One hundred and forty eight C-suite executives collected trophies, 7,296 shared content online. Over 750,000 engaged with...
10 Dec 2013
Automotive: OgilvyOne London for Land Rover
How did the campaign make a difference? The Range Rover Sport audience thrive on exclusive experiences. A microsite and social media programme gave potential buyers exclusive digital content like no other. With a target of 20,000 cumulative pre-sales by 2014, almost 50% of that figure has...
10 Dec 2013
Pharmaceutical: TDA for Lloyd's Pharmacy
How did the campaign make a difference? Most people don't worry about heart health but about related issues like smoking, weight and blood pressure management. The 'new news' that addressing these could be good for your heart gave fresh relevance to old messages, increasing awareness and...
10 Dec 2013
IT & Telecommunications: MRM Meteorite for Intel
How did the campaign make a difference? Respected, influential individuals created fascinating, authentic collaborations with Intel's engineers – shifting the emphasis from showing what Intel make, to showing what Intel make possible. The campaign acquired over 120,000 Facebook fans and twitter...
10 Dec 2013
IT & Telecommunications: Marketing Practice for Canon Europe
How did the campaign make a difference? There’s a perception that Canon just sells printers. To make the benefits of Canon’s Enterprise Services instantly recognisable and compelling, the audience were sent extracts from their own annual reports, marked up where Canon could make a difference. A...
10 Dec 2013
Member ContentContent marketing in the UK: 2014 benchmarks, budgets, and trends
Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when...