10 Dec 2013
Automotive: Kitcatt Nohr Digitas for Lexus
To communicate the experience of the world's ultimate luxury vehicle and its perfectly controlled environment, a film showed the Lexus LS was the ideal home for the most delicate flowers. The film was hand-delivered to 1,000 selected prospects with a single orchid: 64 have since gone on to buy –...
10 Dec 2013
Automotive: Proximity London for Volkswagen
How did the campaign make a difference? The new 21st-Century Beetle was modern and sporty-looking – revamped for a younger, more male audience. For the launch Volkswagen had to prove that the iconic original hadnʼt just been reinvented for today, but also captured its roots in spirit. The...
10 Dec 2013
Pharmaceutical: Creator for MSD
How did the campaign make a difference? This was a strategic global eCRM programme to sign up, engage and maintain engagement with 2.1 million healthcare professionals in 40 countries. It drove 126 million business-to-business (B2B) engagements per year for MSD, the world's second largest...
05 Dec 2013
Integrate search and email for smart personalisation
When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscriber's name and possibly their company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few....04 Dec 2013
How to build brand advocates in social media
Brand advocates promote and embody a brand’s values. They are different from influencers. Brand advocates are typically satisfied customers who are committed to your company, your services or your products. And when you’re planning a product launch – or relaunch – they’re an invaluable...
03 Dec 2013
Further delay to EU Data Protection Regulation
Following the failure of the Justice and Home Affairs Ministers to reach an agreement at their Council meeting in December 2013, it will now be up to the Greek Government (who took over the Presidency of the Council at the beginning of January 2014) to try and make progress on the draft Regulation.02 Dec 2013
âStrictlyâ tips to use dynamic content to improve conversion
Dynamic messaging has been with us for some time (as has Strictly Come Dancing), but very few people realise the benefits preferring to simply batch it and blast it!29 Nov 2013
An early New Yearâs Resolution for marketers: rethink your customer acquisition
As signs point to a strengthening UK economy, the topic of ‘growth’ is unashamedly back in the spotlight. And that means a renewed focus on lead generation and customer acquisition.
27 Nov 2013