03 Oct 2014
The DMA in Brussels: EU data protection update
This week I travelled to Brussels with the DMA’s executive director, Chris Combemale, and director of external affairs, Mike Lordan.
03 Oct 2014
4 big data tips for marketers
What is big data? Why aren't marketers using it? DMA Data Council member, Colin Bradshaw, takes us through the four top tips that all marketers need to know about big data. #dmaData
03 Oct 2014
New consumer rights against aggressive or misleading sales practice
UK consumers have new rights to financial redress if they are victims of aggressive or misleading sales practice under regulations that came into force on 1 October 2014.
03 Oct 2014
The role of data in content marketing: how itâs changing the creative process
Should data inform your content marketing strategy? Can a set of tools do a better job than an editorial team? We report from this week's Guardian Media Network live chat where DMA board member Tim Drye joined a panel of 8 data and marketing experts.01 Oct 2014
Tableau: Leveraging data and analytics to drive marketing strategies
How to shape your marketing team into a self-reliant, data-driven machine. Learn how to start answering questions on the fly on what is working, where, and why, hosted by Wade Tibke, senior director of marketing at Tableau Software.01 Oct 2014
2014 Arthur Thompson Memorial Award recipient announced
Jim Dinsey has been named as the recipient of the 2014 Arthur Thompson Memorial Award, recognising his outstanding service towards the growth and positioning of the door drop medium.
25 Sep 2014
Good call: why telemarketing is a potent ingredient in the marketing mix
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing.
23 Sep 2014
London Fashion Weekend - The May Fair Hotel shies away from the spotlight
London Fashion Weekend bills itself as Fashion’s biggest pop-up. I wanted to see what this meant for the brands sponsoring the event and how effective they were at engaging with attendees to drive participation and sales.
19 Sep 2014