4 big data tips for marketers

DMA Data Council member, Colin Bradshaw, takes us through the four top tips that all marketers need to know about big data. Colin covers exactly what big data is, what the barriers to entry are, who is doing big data marketing well and why some marketers are still not using it in their one-to-one marketing.

The infograhic Big data and one-to-one marketing helps to dispel some of the myths surrounding big data and provides a summary on what you need to understand to transform the way you engage with consumers.

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