01 May 2022
Pinterest Predicts 2024 and Beyond Report
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
28 Apr 2022
Meaningful Marketing Measurement 2022
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.
25 Apr 2022
Waitrose - Making the most of all platforms to drive response
The latest case study on excellent door drop creative from the Door Drop Hub of the Print Council
25 Apr 2022
Six takeaways from Mark Ritson's keynote with Spotler
Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.
21 Apr 2022
#CreativeBritain2030
The UK creative industry is worth £306 million a day. But due to the impact of the pandemic, creativity in Britain is in crisis. Find out how we can seize the chance ahead of us, to rebuild trust and the economy.
20 Apr 2022
Marketing Measurement Framework 101
Are you looking to build more effective campaigns? Get the toolkit you need to effectively measure your media campaigns with the DMA's Marketing Measurement Framework.
06 Apr 2022
Lead Forensics: Harness the Power of First-Party Data
85% of marketers say improving first-party data usage is a high priority to ensure business continuity. But how should brands go about this? Find out alongside Lead Forensics and other experts.
01 Apr 2022
Social Media Marketing: Tools and Tactics Masterclass: 23 May 2024
This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure and evaluate social activity, and explore how you can innovate in social media.