DMA - Data & Marketing Association

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User Experience Masterclass: 11 June 2024

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.
Why should I stay? The UX hooks that really matter

Future Trends 2022

A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.
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Future Trends: The Evolution of Direct-to-Consumer

The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.
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TPS: What Consumers Say

What do consumers know and think about the Telephone Preference Services? What are the benefits they see in its services? Read on to find out more.
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TPS: What Marketers Say

What do marketers know and think about the Telephone Preference Services? What are the benefits for their businesses of using this service? Read on to find out.
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Global Data Privacy: What the Consumer Really Thinks

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data. Explore key findings from the GDMA’s data privacy launch event.
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Unleash the Magic of Mail

Build mail-powered marketing campaigns that cut through with a new Award in Direct Mail. Designed by the IDM and Royal Mail Marketreach, there’s free access for the first 50 people who sign up.
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