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Social Media Christmas Crackers

The best social media campaigns from December 2015, compiled from contributions by the members of the DMA Social Media Council.
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Government proposes mandatory caller ID for marketing calls

The Department for Culture, Media and Sport (DCMS) has proposed to make the display of caller ID (also known as the Calling Line Identification or CLI) a requirement for all businesses making marketing calls
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Loud action on silent and abandoned calls

Ofcom want to know your views on tighter rules for silent and abandoned calls.
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'Carry bolt cutters everywhere' - Werner Herzog's 24 tips (for copywriters)

Werner Herzog is arguably the greatest living filmmaker. He's also been shot at during interviews, Klaus Kinski tried to kill him, and he came close to losing his sanity and his life in the South American jungle making Aguirre and Fitzcarraldo
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ICO letters about the trade of personal data

DMA Member organisations may have received letters from the Information Commissioner (ICO) asking about their processes and activities in processing data. If you have had such a letter, read this blog for some guidance
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Christmas Game: The Blizzard of Oz

It’s the future. A kind of dystopian future you see in films. Like Terminator. No, not Terminator. What’s that other film like Terminator...
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Find out how the invalidation of Safe Harbour affects business

In October 2015 the Court of Justice of the European Union (CJEU) ruled safe harbour invalid, so we asked DMA members how they were coping
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EU DPR agreed

The EU trilogue negotiations concluded on 15 December 2015. The EU Commission and Parliament agreed a Data Protection Regulation text. This is significant because this text defines the legal boundaries not just for all digital marketing, but any marketing in any medium that uses consumer data.
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Our survey says...

Marketers and consumers have had their say on email marketing both here in the UK and in a wider global context.
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Consent Preferences