15 Dec 2015
Mailing House Council â December news
Xmas and the New Year are nearly upon us – as are Royal Mail price increases – hohoho! But it’s not all doom and gloom. Here is your latest roundup of what’s going on in the world of mail, along with what the Mailing Council is up to.11 Dec 2015
GDMA 2015 results: data's the key, but more measurement and attribution needed
The second annual Global Review of Data-driven Marketing and Advertising (GDMA) groups tracked 3,000 marketers across 17 countries. The trend? That “customer centricity” drives global efforts
10 Dec 2015
DPR agreement by Christmas still possible
With two trilogue meetings left before Christmas, the European Commission believes this is enough time to reach an agreement.
10 Dec 2015
GDMA infographic: optimism, customers and data
The results are in. The annual survey of international DMA groups has shown the latest one-to-one trends that concern the globe, and the trends are towards customers, data, and businesses are optimistic
09 Dec 2015
DMA membership survey
How are we doing? It's the question we're asking you - please take our survey so we know what you think of us, so we can do what we do. But better.
09 Dec 2015
Contact centres - we want your views
If you use or have ever used contact centres as part of a marketing campaign, we want to hear from you
09 Dec 2015
Epsilon: Do take it personally
Epsilon will take you through the travel sector and show you how personalisation can make a difference to your marketing.
04 Dec 2015
George Kidd appointed as Fundraising Preference Service chair
Chief commissioner at the Direct Marketing Commission George Kidd has been appointed chair of the Fundraising Preference Service (FPS), part of the 'last chance' before statutory regulation
02 Dec 2015
CMR awards £850,000 fine to National Advice Clinic
The Claims Management Regulator (CMR) has handed out its largest-ever fine of £850,000 to the National Advice Clinic for making some six million nuisance calls, resulting in 2,000 complaints between December 2014 and Aoril 2015