08 May 2024
Exploring the impact of marketing in the age of sustainability
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene. Our own initial research findings have already shown the level of importance this is having among...1.png)
02 May 2024
Can the UK still Influence the Global AI Governance Agenda?
The next Debating Group debate, sponsored by Tulip Siddiq MP, will take place on Tuesday 21st May 2024 and has been organised by the Data & Marketing Association (DMA). The motion will be: “Despite the EU, US and China’s dominance, the UK can still influence the global AI governance...
01 May 2024
DMA Awards Winners Showcase - Part 2
The DMA Awards 2023 were packed with work that moved people, made a difference, and defied expectations. But have you ever wondered what lies behind the brilliance? Find out alongside some of our 2023 Gold Award winners and discover how they built their DMA Award-winning work.
30 Apr 2024
DMA's full analysis of the Upper Tier Tribunal judgement and how they benefit DMA members
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?.png)
30 Apr 2024
Upskill your Digital Marketing
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp. For many marketers, the challenge lies in striking the perfect balance across various media channels to...
30 Apr 2024
Pinning down emotion's effect on ad performance
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
30 Apr 2024
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?
The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market.....png)
24 Apr 2024
DMA Awards Winners Showcase - Part 1
The DMA Awards 2023 were packed with amazing work. But have you ever wondered what lies behind the brilliance? Find out at this online event where we'll uncover the secrets behind the bold thinking and cut-through creative that fuelled the best work in the industry.
23 Apr 2024
Virtual: Fundraising Forum - A guide to lottery and raffle marketing
Discover how you can drive meaningful change to your charity's marketing and fundraising approaches at our Virtual Fundraising Forum.