Combining Creativity and Data to Drive Effectiveness

Despite all the technology and data we have at our fingertips, we're still trying to figure out how to marry insight and creativity to produce the most effective campaigns possible.

Brands that use data to inspire creativity whether planning, executing or measuring campaigns reap the greatest rewards.

If we can connect creativity's effectiveness in building brands with the possibilities data brings to marketing, campaigns can be effective today and tomorrow.

DMA and Pinterest Partnership

The DMA and Pinterest have come together to explore the confluence of creativity and data.

Pinterest is the world's largest visual discovery engine with 445 million global users.

The platform behaviour of each user is analysed to create Pinterest Predicts, a powerful tool that separates fads from trends, and enables marketers to focus on the themes that will really inspire creativity in the planning process.

This partnership is a call for brands and agencies to fuse creativity and data to deliver more effective work.

Read the report