Marketreach: Paper vs Pixels - Why Mail can be a Sustainable Choice

It's not always easy to understand the ecological impact of the media channels we use. All marketing, even a basic customer email, leaves a carbon footprint.

Against the backdrop of the 'go paperless' trend, head online to uncover fascinating insights into the sustainability of paper-based mail.

Industry experts in direct marketing production will share their knowledge on the surprising sustainability of mail and why we need to rethink the Paper vs Pixels debate.

Chaired by Richard Armstrong, Partner, MSQ, you'll also hear from:

• James Cannings, Co-Chair of Sustainability Council, BIMA
• Hannah Casey, Senior Manager, Network Development, Ellen MacArthur Foundation (EMF)
• Charles Jarrold, CEO, BPIF
• Phil Ricketts, Wholesale Commercial Director, Royal Mail Marketreach

Dive into an in-depth panel discussion to uncover:

• Why all media channels contribute to our carbon footprint
• New evidence which shows mail can contribute to a circular economy
• How you can create more sustainable mail campaigns