30 Apr 2024
Pinning down emotion's effect on ad performance
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
30 Apr 2024
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?
The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market.....png)
24 Apr 2024
DMA Awards Winners Showcase - Part 1
The DMA Awards 2023 were packed with amazing work. But have you ever wondered what lies behind the brilliance? Find out at this online event where we'll uncover the secrets behind the bold thinking and cut-through creative that fuelled the best work in the industry.
23 Apr 2024
Virtual: Fundraising Forum - A guide to lottery and raffle marketing
Discover how you can drive meaningful change to your charity's marketing and fundraising approaches at our Virtual Fundraising Forum.
18 Apr 2024
In conversation with the DMA Black Marketers Council: Michael Bristow
Natalie Eve Roper, Founder of Embrace, chats with marketing consultant Micahel Bristow about becoming an active and aware ally, the importance of sponsorship, and his belief in the change the Black Marketers Council can effect.
04 Apr 2024
In conversation with the DMA Black Marketers Council: Lionel Fenton
Natalie Eve Roper, Founder of Embrace, chats with Ford Pro's Lionel Fenton about joining the DMA's Black Marketers Council, the power of the Black Pound, and championing diversity within organisations.
03 Apr 2024
Five top tips to be compliant when using personal data for analysis
Do you analyse customer data for marketing purposes? Here are 5 top tips to be compliant
27 Mar 2024
Pinterest: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond
People use Pinterest to plan for the future — which means Pinterest has unique insight into what's going to be really big, really soon.