26 May 2021
Creative Diversity #2: Nobody is Normal
The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.
25 May 2021
Data and Marketing Opportunities - The Skills to Start Over
What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner.
25 May 2021
Data and Marketing Opportunities - The Skills to Start Over
What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner.
01 Apr 2021
A Roadmap to 2030 - Attempt Two
It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.
05 Feb 2021
How Has 2020 Impacted Jobs and Recruitment in Data and Marketing?
How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector.
29 Jan 2021
Supporting Ethnic Minority Leaders: IDM's New Training Programme
To encourage more ethnic minority marketers to continue into leadership roles, the IDM has partnered with Culture Heroes to develop a new training programme. Find out more, including our diversity research that helped make it happen.![T-cHJldmlldw%3D%3D-supportingethnicminority_brand-level[23082].png](/uploads/articles/T-cHJldmlldw%3D%3D-supportingethnicminority_brand-level[23082].png)
18 Jan 2021
DMA Insight: Education and Leadership Required to Tackle Challenges
2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.
15 Jan 2021
The DMA Partners with Race Equality Matters
The DMA is committed to driving greater diversity and inclusion in the UK data and marketing industry, and we’ve partnered with Race Equality Matters (REM) to help push our initiatives forward.
28 Oct 2020
Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive
As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.