DMA - Data & Marketing Association

Filter By

Show All

Connect to


Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.

Industry Diversity: Discussing Growth Opportunities

How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments.

Creative Diversity #2: Nobody is Normal

The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.

Data and Marketing Opportunities - The Skills to Start Over

What does the recruitment landscape look like for data and marketing roles? What will it look like in a years’ time? Find out how the pandemic has impacted the opportunities for new talent, now and in the future, and what the industry can do to turn the corner.

A Roadmap to 2030 - Attempt Two

It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.

How Has 2020 Impacted Jobs and Recruitment in Data and Marketing?

How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector.

Supporting Ethnic Minority Leaders: IDM's New Training Programme

To encourage more ethnic minority marketers to continue into leadership roles, the IDM has partnered with Culture Heroes to develop a new training programme. Find out more, including our diversity research that helped make it happen.

DMA Insight: Education and Leadership Required to Tackle Challenges

2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.

The DMA Partners with Race Equality Matters

The DMA is committed to driving greater diversity and inclusion in the UK data and marketing industry, and we’ve partnered with Race Equality Matters (REM) to help push our initiatives forward.
Race Equality Matters