01 Oct 2022
Customer Engagement: Future Trends Report
As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
13 Sep 2022
Customer Engagement: How to Win Trust and Loyalty 2022
How is the cost of living crisis impacting consumer spending and loyalty habits? Dig into our latest Customer Engagement report to find out.
30 Mar 2022
Future Trends 2022
A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.
30 Mar 2022
Future Trends: The Evolution of Direct-to-Consumer
The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.
23 Feb 2022
Future Trends: The Value of Sustainability
Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...
25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
19 Nov 2021
DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
21 Sep 2021
Customer Engagement: Acquisition and the Consumer Mindset 2021
What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
20 Jun 2021
Industry Diversity: Discussing Growth Opportunities
How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments.