23 Jul 2019
Member ContentFuture Trends: The New Home
The first of the Future Trends series' article is out. We aim to support brands and businesses keen to understand and address customers’ real and relevant needs. Read on and dig into the world of The Home - you'll learn what consumers are increasingly looking for within the boundaries of...
11 Jul 2019
Member ContentReferral Marketing: Are You Creating Customer Advocates?
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
09 Jul 2019
The DMA Awards Are Open for Entries
There are five key tracks and 34 categories. What will you enter?
24 Jun 2019
Member ContentData and Marketing: Attracting the Next Generation
Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our...
11 Jun 2019
The DMA's Campaign for Great British Creativity
Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
18 May 2019
Creative effectiveness in door drop - examples from 2019
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
29 Apr 2019
Automation and intelligent marketing is transforming how we engage customers
New research from IBM and National Retail Federation discusses the implications and challenges of a more automated and intelligent marketing future for brands, with skills being the key to making these aspirations a reality.
24 Apr 2019
Ways to amp up creativity
Simple ways to amp up creativity and boost motivation
17 Apr 2019
DMA Insights: Marketer's view on channel and trust
Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust