20 Dec 2019
Harnessing Creative Tech and Data in Advertising
What do marketing campaigns look like in the data-driven context, how do we understand customer behaviour and psychology, and harness the interface with ‘things’ and location data?
14 Nov 2019
Thinking ahead to 2030
There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
11 Sep 2019
Screen-Free and Hands-Free: How Podcasts are Relevant and Transparent
Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.
22 Aug 2019
Seven Irrational Opportunities
Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
20 Aug 2019
What are your Customers Thinking?
The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind. In this first instalment of our new article series, we'll introduce you to the founders of this...
06 Aug 2019
Member ContentFuture Trends: The Over 60's Home
Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...
05 Aug 2019
Member ContentUnderstanding In-Housing: Bringing Marketing Functions Home
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...
30 Jul 2019
Member ContentFuture Trends: The Homeworker
We no longer need to be in a specific place to do something or talk to someone. In this second article of the Future Trends series we'll see how the concept of ‘working’ is no longer constricted to the ‘office’ and leaving the home for work is no longer necessary.
23 Jul 2019
Future Trends: The Home Evolution
The world is changing and so are our needs. Customers’ behaviours are approaching unexplored horizons and marketers need to learn more about them. In this series of Future Trends articles we’ll explore what is next for Customer Engagement. Ultimately, we aim to support brands and...