04 Nov 2015
The content backlash starts here
For several years content marketing, native advertising and such have been unassailable buzzwords. If there is a problem with content marketing, then marketers are only now waking up to it. The content backlash starts here
28 Oct 2015
Algorithms: a marketerâs best friend or bad news?
To some they are enigmatic, troubling and potentially destructive: others talk of them as mind-blowing, future-altering and ultimately empowering. Although algorithms are an intrinsic part of our day-to-day existence, we still seem in awe of them.
23 Oct 2015
Join DMA at the Festival of Marketing
Join our MD Rachel Aldighieri and chairman Julia Porter at the Festival of Marketing on November 11 and 12, where they address the audience alongside astronaut Chris Hadfield and Apprentice kingpin Alan Sugar, and as a DMA member, get 20% off
17 Sep 2015
How to bring data, creativity and technology together
Watch two short videos of speakers from our 'Stop selling and start serving' event at Engine on 17 September and find out how to bring data, creativity and technology together.
12 Aug 2015
Be social. Love social. But read this first.
Read our social media guidelines. Know your way around the most common networks and avoid some common foibles
07 Aug 2015
Customer acquisition - how do you perform?
We launched the first Customer Acquisition Barometer in 2014, looking at what was most important to consumers when brands want to make them customers. Take part in the 2015 survey which this year expands from B2C to include B2B acquisition.
06 Aug 2015
Dave Trott: marketers are "hypnotised by complexity"
When King Henry VIII wrote Greensleves 500 years ago. "Where was Facebook?" asks our copywriters' copywriter, Dave Trott (although he claims not to be a copywriter at all). Read on to find out what this means for marketers today
02 Jun 2015
Microcopy: brands that do it right
A magnifying glass on the best microcopy. It's not all innocent.
29 May 2015
1London1word
Describe London in one word. A creative challenge? Indeed, a copywriter’s challenge. Now try to get one million people involved.