How to bring data, creativity and technology together

Watch two short videos of speakers from our 'Stop selling and start serving' event at Engine on 17 September and find out how to bring data, creativity and technology together.

The event looked at how marketers can hit the sweet spot with consumers if they find the magic mix of insight, innovation and imagination. With communications between marketers and consumers changing simple transactions are a thing of the past: relationship-building and shared journeys are where brands can really create lasting value.

The intrinsic motivation of your audience
Daryll Scott, Director, The Putty Experience

Bringing data, creativity and technology together
Jason Andrews, Executive Creative Director, RAPP

Follow the conversation on the day via Twitter #dmadata