29 Oct 2021
How to Implement a VIP Nurture Campaign for Black Friday 2021
It’s that time of year again, where scarves are being donned, queues are forming for pumpkin spiced lattes, Christmas lists are being written and of course, Black Friday is nearly upon us.
14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
13 Oct 2021
Apple's Mail Privacy Protection: What Does it Mean for Marketers?
Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out
13 Oct 2021
My Dog Ate My Email: A Podcast Series all about...Email
We’ve pooled the DMA’s Email Council outreach hub’s considerable expertise to bring you My Dog Ate My Email, a podcast about all things email. From AI to KPIs they’ll be covering a whole host of topics featuring a variety of guests who live and breathe email.
25 Aug 2021
DMA Deliverability Hub: Live Q&A
The DMA Deliverability Hub part of the Email Council will be hosting live Q&A sessions via the Zoom Platform on the first Thursday of every month from 12:00 – 12:30 PM.
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
10 Jun 2021
ICO's Fine Against Amex: How It Impacts Email Marketers
In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
03 Jun 2021
Is Email Relevance Still Relevant?
Based on the emails your customers open and read, what percentage do you believe to be relevant and/or useful to the recipients?
27 May 2021
Marketer Email Tracker 2021
During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.