25 Apr 2023
Consumer Email Tracker 2023
What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
11 Jan 2023
Email Benchmarking Series: Deliverability Update
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...1.png)
04 Jan 2023
Email Benchmarking Series: Clicks: A Deep Dive!
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.2.png)
14 Sep 2022
How to Win the DMA Award for Email...EASILY (Well not that easily!)
To have a better chance of winning this category, the DMA Email Council’s Awards Hub have produced this quick 5 minute guide on how to have the best chance of winning the Email Category. This blog is written from the perspective of an award entree and shares insight from previous judges of...
28 Jul 2022
Email Benchmarking Report 2022
How does your email marketing measure up? The latest benchmarking insights covering deliverability, open rates, and click-through rates are ready. Uncover the state of industry email in a nutshell.
25 Apr 2022
Six takeaways from Mark Ritson's keynote with Spotler
Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.
28 Jan 2022
DMA Email Council Trends for 2022
Ten experts from the DMA Email Council give their trends for 2022.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
07 Dec 2021
All I Want for Christmas . . . is Less Email!
Six useful tips from our email experts to get ready for this holiday season!