13 Jun 2018
After the GDPR Apocalypse: Poor Deliverability Made it Even Worse!
Following on from the launch of the DMA Email Council Best Practice guide, Guy Hanson, Return Path, delves deeper into the GDPR post-apocalyptic environment and email marketing.
17 May 2018
Legal Hub - GDPR Practitioner Advice 3
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
08 May 2018
Legal Hub - GDPR Practitioner Advice 2
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
02 May 2018
Legal Hub - GDPR Practitioner Advice
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
23 Apr 2018
Consumers Demand Value from Personalisation and Marketing Needs to Keep Up
Following on from the launch of the DMA Email Council Best Practice guide, Komal Helyer Marketing Director at Pure360, delves deeper into whether when we implement personalisation ourselves do our efforts actually build a better experience for our customers?
29 Mar 2018
DMA insight: Marketer email tracker 2018
Email – is it still the key channel for marketers? How should we be using it in the brave new world of GDPR? Hear from your peers and learn the challenges marketers are facing with our marketer email tracker 2018.
05 Mar 2018
How to strategically use intelligent personalisation in your email marketing?
Following on from the launch of the DMA Email Council Best Practice guide, Jenna Tiffany, Founder of Let's Talk Strategy, delves deeper into strategically using intelligent personalisation in your email marketing.
19 Jan 2018
dotmailer: Examining the Consumer email tracker 2017
Following on from our Consumer email tracker reveal, head online for a forensic examination of the findings, with the expertise of dotmailer and Return Path
12 Jan 2018
DMA insight: Consumer email tracker 2017
As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.