15 Jan 2021
DMA Email Council: Advice to Further a Career in Email Marketing
Advice from the DMA’s Email Council on how to advance your career in email marketing, featuring insights from Royal Society for the Protection of Birds (RSPB), Nadworks, Validity Inc., Pure360 and Focus Marketing.
06 Jan 2021
Understanding What Drives Email Performance
The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens...
02 Dec 2020
DMA Email Council: How to Use Data Collection to Reduce Advertising Spend
Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.
10 Nov 2020
Customer Engagement: How to Win Trust and Loyalty 2020
Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.
05 Nov 2020
Data Management: Breaking Down Consent and Preferences
A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.
29 Oct 2020
DMA Insight: Understanding the Real Impact and Return of Email
A snapshot of our Email Benchmarking Report 2020 – a reliable benchmark for brands, service providers, and agencies to gauge their email performance.
26 Oct 2020
Investigating Email: Getting Returns On Email
Marketers’ estimate of the returns for every £1 spent on email remained strong in 2020, but what do the most successful programmes look like and the organisations that are running them? Read on to find more about how and which businesses are getting the best return on their emails.
26 Oct 2020
Email ROI: Looking After the Little Guy
Commenting on the latest analysis from the DMA on email return on investment, the DMA Email Council’s Guy Hanson shares his advice to those not seeing the returns they might expect.
14 Sep 2020
Coronavirus: Test and Trace - What Does it Mean for Marketers?
Find out how Test and Trace provides opportunities for building your customer database, promoting your social channels, and marketing opportunities.