23 Feb 2023
The Consumer Trends Making Waves in Europe 2023
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down...
11 Jan 2023
Email Benchmarking Series: Deliverability Update
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...1.png)
04 Jan 2023
Email Benchmarking Series: Clicks: A Deep Dive!
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.2.png)
17 Nov 2022
Customer Engagement: Future Trends 2023
The customer engagement landscape is continually evolving and growing. But what will come next? Read our latest Future Trends report, in partnership with Foresight Factory, to find out.
12 Oct 2022
Mind the Measurement Gap
How can our industry close the measurement gap? New research from JICMAIL and the DMA brings together effectiveness insights and industry experts to unpick the endemic measurement problems in marketing.
01 Oct 2022
Customer Engagement: Future Trends Report
As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
14 Sep 2022
How to Win the DMA Award for Email...EASILY (Well not that easily!)
To have a better chance of winning this category, the DMA Email Council’s Awards Hub have produced this quick 5 minute guide on how to have the best chance of winning the Email Category. This blog is written from the perspective of an award entree and shares insight from previous judges of...
13 Sep 2022
Customer Engagement: How to Win Trust and Loyalty 2022
How is the cost of living crisis impacting consumer spending and loyalty habits? Dig into our latest Customer Engagement report to find out.
28 Jul 2022
Email Benchmarking Report 2022
How does your email marketing measure up? The latest benchmarking insights covering deliverability, open rates, and click-through rates are ready. Uncover the state of industry email in a nutshell.