19 May 2016
How To Use Social Media Effectively, And The Barriers To Doing So
The DMA Insight: Social data integration 2016 report, showed the objectives marketers have for social media, and the barriers that prevent them from reaching their goals.
14 Apr 2016
Member ContentEU Parliament ratifies GDPR
The EU Parliament and Council have at last reached a co-decision
12 Apr 2016
IDM courses in April and May
DMA members can take IDM courses at IDM member rates - these April and May courses will help you get ahead, because life moves pretty fast. If you don't stop and look around once in a while, you could miss it.
31 Mar 2016
DMA Insight: year in review
We bring you key insights from every piece of research we produced in 2015/16, in a single infographic
24 Mar 2016
Member ContentSocial data integration
Read our research into social data, and how and why marketers use (or don't use) social data to inform the rest of their marketing activity
14 Mar 2016
What do you want from the IDM?
The IDM plans to run courses near you. Take the survey to help us know how to serve you best.
29 Feb 2016
Data protection 2016: RNLI on going all opt-in
Over the summer of 2015 charity fundraising came under the media spotlight like never before. The RNLI decided to take action and move to an opt-in model.
25 Feb 2016
2016 Marketer email tracker
The DMA's annual survey of email marketers shows that those who rate it as either ‘important’ or ‘very important’ to achieving brand goals has increased from 89% to 93% between 2012 and 2015
25 Feb 2016
Infographic: Marketer email tracker 2016
The DMA's annual survey of email marketers shows that those who rate it as either ‘important’ or ‘very important’ to achieving brand goals has increased from 89% to 93% between 2012 and 2015. See our infographic for the full story.