16 Feb 2016
Consumers redefine how they use their inboxes in 2015
Consumers decide whether your email marketing sinks or swims. So isn't it a good idea to find out what they think of it? View our infographic from the 2015 email tracking study, sponsored by dotmailer and update your marketing practices.![T69e218700227-tracker00x_569e21870018b-73.jpg](/uploads/articles/T69e218700227-tracker00x_569e21870018b-73.jpg)
16 Feb 2016
Member ContentMarketer email tracker 2016
With email the bedrock of the majority of marketing campaigns, it's important that marketers know what works, what doesn't and where the opportunities are. Read the Marketer Email Tracker 2016 for all this and more![T6c215f763819-marketer-tracker_56c215f763750-327.png](/uploads/articles/T6c215f763819-marketer-tracker_56c215f763750-327.png)
27 Nov 2015
The Global Review of Data-Driven Marketing and Advertising (DDMA)
3,000 experienced marketing and advertising practitioners - spanning 17 global markets - give their views on the state of DDMA.![T6588d6926839-winterberry_56588d692674c-76.jpg](/uploads/articles/T6588d6926839-winterberry_56588d692674c-76.jpg)
24 Nov 2015
Member ContentThree reasons you should look again at your email campaigns
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen![T65363b5b3541-email-tracker_565363b5b344e-75.png](/uploads/articles/T65363b5b3541-email-tracker_565363b5b344e-75.png)
14 Oct 2015
Inside the Institute of Physics publishing
This article is the first in a series that sees the Email Marketing Council’s client outreach working group speaking to actual email program owners![T-561e670ff32eb-bubble-chamber-image-800x_561e670ff31f7-2.jpg](/uploads/articles/T-561e670ff32eb-bubble-chamber-image-800x_561e670ff31f7-2.jpg)
06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data![T549fdfcb05ff-national-client-email015-infographic_5549fdfcb0540-75.jpg](/uploads/articles/T549fdfcb05ff-national-client-email015-infographic_5549fdfcb0540-75.jpg)
17 Apr 2015
Email ROI increases 53% to - £38 compared to 2013 thanks to new techniques and approaches
ROI for email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report, published today![T-5530ecc274708-ncer_5530ecc27464f-1.jpg](/uploads/articles/T-5530ecc274708-ncer_5530ecc27464f-1.jpg)
20 Mar 2015
Email is here to stay, and itâs getting its groove back
The year was 1999. After smashing the charts with ‘Baby, one more time’, Britney Spears released the track ‘Email my heart’.![T-5509ab95ed245-4175456498_92715d5b44_o_5509ab95ed187.jpg](/uploads/articles/T-5509ab95ed245-4175456498_92715d5b44_o_5509ab95ed187.jpg)