DMA Insight: year in review
31 Mar 2016
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DMA Insight: year in review
This year we produced more research at a higher quality than ever before, introducing correlational testing and ensuring greater external validity.
We wanted to present a few highlights of our output, to show those constantly changing customer and marketer attitudes.
This is the result, in a handy infographic.
We hope you find it useful.
Enjoyed this? View our infographic on what consumers want from contact centres.
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