29 Mar 2018
dotmailer: Examining the Marketer email tracker
Get yourself online for an exclusive look at the findings of our study into how marketers use email.
19 Jan 2018
dotmailer: Examining the Consumer email tracker 2017
Following on from our Consumer email tracker reveal, head online for a forensic examination of the findings, with the expertise of dotmailer and Return Path
13 Dec 2017
Innovative approach to refreshing consent ready for GDPR
Manchester United are refreshing their email consents
23 Nov 2017
Member ContentConsumer email tracker 2017
New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
22 Sep 2017
Strange and even stranger things
Emojis but not as you know them, a house made of Lego, AI and how it could help gauge successful creative ideas and the long-awaited return of the Demogorgon. It's been a busy week, and new DMA Writing manager Rosanne Stewart has it covered.
16 Aug 2017
DMA insight: what a difference a year makes
Take a second look at vital research produced over the past year, featuring essential customer engagement insights, a first look at how businesses adapt to the GDPR, and market-leading email research
15 Aug 2017
Email benchmarking report 2017
Email benchmarking report 2017
15 Mar 2017
Customers want relevance, marketers need content
The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this infographic.
08 Feb 2017
Member ContentMarketer email tracker 2017 launch
One in ten marketers admit their emails aren’t relevant to customers. Are we in danger of killing email with irrelevant content?