22 Apr 2020
Coronavirus: How Businesses Can Help Vulnerable People
The Vulnerable Consumers Working Group looked at what best practice need needs to be in place for vulnerable people while organisations transition to home working.
01 Apr 2020
Investigating Email: So, How Do Hotmail Users Actually Behave?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
26 Mar 2020
Member ContentMarketer Email Tracker 2020
Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.
23 Mar 2020
Investigating Email: So, What Does a Gmail User Actually Look Like?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
25 Feb 2020
DMA Insight: Email and the Mature Market
Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
23 Jan 2020
Email Council: Data Hygiene
We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
23 Jan 2020
Member ContentConsumer Email Tracker 2020
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
12 Dec 2019
UK Elections - Does Email Point to Engagement . . . or Divorce?
In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!
12 Dec 2019
UK Elections - Can Politicians Deliver Like Their Email Programs?
Britain goes to the polls again this week. Many will be delighted for it to be over – why can’t our politicians be more like good email programs: authentic(ated); good reputations; low complaints, and solid delivery?