14 Mar 2016
What do you want from the IDM?
The IDM plans to run courses near you. Take the survey to help us know how to serve you best.
05 Feb 2016
Can door drops be social and programmatic?
Yes they can. Hear what Gavin Wheeler, CEO at WDMP has been doing to socialise door drops and target programmatically. Witchcraft? Maybe, but clever use of data
03 Feb 2016
Agencies have their say on door drops
We gathered in south London for a morning tackling the agency view on door drops - and why businesses need weird sheep
29 Jan 2016
Marketers need 'weird sheep'
Sheep follow. Everybody knows that. Except they don't - 3% lead the pack, and what about that other 1%? They are the 'weird sheep', and their power to question trumps almost all other marketing attributes says founder of Maverick Planet Mark Palmer
01 Oct 2014
2014 Arthur Thompson Memorial Award recipient announced
Jim Dinsey has been named as the recipient of the 2014 Arthur Thompson Memorial Award, recognising his outstanding service towards the growth and positioning of the door drop medium._53df393311064_5614e3762fe33-2.jpg)
07 Aug 2014
HMRC clarifies rules on VAT exemptions
In a letter to the DMA, HMRC states that all postage costs in advertising mail is subject to VAT charges. This is of particular relevance to businesses that cannot reclaim tax, such as financial services brands, charities and government.
24 Jun 2014
4 ways to enhance the print to mobile path to purchase
Last week, wearing my mobile marketing expert hat, I spoke to a group at the DMA mobilising print event. Some of you may know that I’m also MD at YooZap, a mobile technology partner of Fireworx. The subject of the DMA event was the use of mobile and traditional print in the path to purchase. Via...21 Mar 2014
Eye-catching leaflet design: why less is more
Leaflet dropping is all about catching people’s attention and making an impression. Make the right impression and that leaflet will not only be kept, it will be acted upon. Whether you need your potential customers to act on a short time offer, or you simply want to make them aware of the...05 Mar 2014
Member Content