11 Sep 2020
Are you REALLY ready for Black Friday?
Failing to prepare can have an impact on your revenue and deliverability. Here’s my personal recommendations to ensure your success!11 Sep 2020
Discover the power of pivot: 5 tips to break free from the survival mindset
How can you break free from a survival mindset, and pivot your strategies and campaigns so that they really capture your prospects’ attention?![T-aG9tZXBhZ2U%3D-power-of-pivot-dma-thumb-(1).png](/uploads/articles/T-aG9tZXBhZ2U%3D-power-of-pivot-dma-thumb-(1).png)
11 Sep 2020
7 ways to prove the value of marketing to the board
It’s difficult to cut budgets from a team that can prove they are generating income for the business, and we’re going to tell you how to do just that.![T-aG9tZXBhZ2U%3D-7-ways-to-prove-the-value-of-marketing-to-the-board..png](/uploads/articles/T-aG9tZXBhZ2U%3D-7-ways-to-prove-the-value-of-marketing-to-the-board..png)
09 Sep 2020
NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
JICMAIL Q2 2020 data has revealed how consumers have interacted with their mail over lockdown. More time spent at home has seen double digit increases in consumers are interacting with and sharing their mail and how long mail stays live in the home.![T-aG9tZXBhZ2U%3D-q2-2020-jicmail-charts-for-website.jpg](/uploads/articles/T-aG9tZXBhZ2U%3D-q2-2020-jicmail-charts-for-website.jpg)
25 Aug 2020
Impact of Covid-19 on UK Marketing
Alchemis recently conducted an extensive survey into the impact of Covid-19 on UK marketing. The survey looked at how the marketing plans and budgets of businesses have been affected, along with their future plans for agency use.![T-aG9tZXBhZ2U%3D-capture_alchemis.jpg](/uploads/articles/T-aG9tZXBhZ2U%3D-capture_alchemis.jpg)
19 Aug 2020
How can Retailers succeed this holiday season and beyond
COVID-19 restrictions are wavering and it appears we are in this for the long haul. Because of this, brands must fully understand the wants and needs of their customers, and communicate clear, effective messaging at the individual level.![T-aG9tZXBhZ2U%3D-how-can-retailers-succeed-this-holiday-season-and-beyond-(3).png](/uploads/articles/T-aG9tZXBhZ2U%3D-how-can-retailers-succeed-this-holiday-season-and-beyond-(3).png)
18 Aug 2020
Google Ads Smart Solutions: Portfolio Bid Strategies What are they, and why should every PPC marketer consider using them?
Portfolio bidding is a great solution for grouping campaigns with common targets, themes, and ad formats together. Find out what they are, what the benefits of using them are, and what they mean for an ever-evolving PPC landscape and toolset.![T-aG9tZXBhZ2U%3D-google-logo.png](/uploads/articles/T-aG9tZXBhZ2U%3D-google-logo.png)
17 Aug 2020
Why an Address Lookup Integration is the Key to CRM Success
CRM will remain a crucial business tool after the COVID-19 pandemic. Find out how your business can achieve CRM success here.![T-aG9tZXBhZ2U%3D-crm-.jpg](/uploads/articles/T-aG9tZXBhZ2U%3D-crm-.jpg)
08 Aug 2020
Bastian Ernst: Engaging your Audience with Respect Based Marketing
Bastian Ernst coined the term respect based marketing, focussing on getting the right buying beliefs and very persuasively building out business elements like Relationship, Trust, Authority, instead of using fake tactics.![T-5b1a0a30193d9-bastianernst_1440881988_35_5b1a0a30192d7.jpg](/uploads/articles/T-5b1a0a30193d9-bastianernst_1440881988_35_5b1a0a30192d7.jpg)