DMA - Data & Marketing Association

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Are you REALLY ready for Black Friday?

Failing to prepare can have an impact on your revenue and deliverability. Here’s my personal recommendations to ensure your success!

Discover the power of pivot: 5 tips to break free from the survival mindset

How can you break free from a survival mindset, and pivot your strategies and campaigns so that they really capture your prospects’ attention?
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7 ways to prove the value of marketing to the board

It’s difficult to cut budgets from a team that can prove they are generating income for the business, and we’re going to tell you how to do just that.
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NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown

JICMAIL Q2 2020 data has revealed how consumers have interacted with their mail over lockdown. More time spent at home has seen double digit increases in consumers are interacting with and sharing their mail and how long mail stays live in the home.
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Impact of Covid-19 on UK Marketing

Alchemis recently conducted an extensive survey into the impact of Covid-19 on UK marketing. The survey looked at how the marketing plans and budgets of businesses have been affected, along with their future plans for agency use.
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How can Retailers succeed this holiday season and beyond

COVID-19 restrictions are wavering and it appears we are in this for the long haul. Because of this, brands must fully understand the wants and needs of their customers, and communicate clear, effective messaging at the individual level.
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Google Ads Smart Solutions: Portfolio Bid Strategies What are they, and why should every PPC marketer consider using them?

Portfolio bidding is a great solution for grouping campaigns with common targets, themes, and ad formats together. Find out what they are, what the benefits of using them are, and what they mean for an ever-evolving PPC landscape and toolset.
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Why an Address Lookup Integration is the Key to CRM Success

CRM will remain a crucial business tool after the COVID-19 pandemic. Find out how your business can achieve CRM success here.
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