7 ways to prove the value of marketing to the board | DMA

Filter By

Show All
X

Connect to

X

7 ways to prove the value of marketing to the board

T-7-ways-to-prove-the-value-of-marketing-to-the-board..png

With the events of this year, businesses across the globe have been forced to streamline their budgets. From headcounts to building rent, nearly every aspect of a company’s operation has been put under a microscope and scrutinised – including the marketing function. With this in mind, how can you prove the value of marketing to your board, so you can keep your budget and drive real results for your business? Here's our top tips…

Hear more from the DMA

Please login to comment.

Comments

Related Articles

As the year races forward, financial services marketers and CRM professionals face significant shifts that demand a re-evaluation of strategies. Here are the approaches currently topping the agendas of financial services marketers.

iStock-1481095189.jpg

The insurance sector, historically grounded in tradition, is experiencing a digital shift with marketing automation at its core. Artificial Intelligence (AI) optimises routine tasks, crafts personalised campaigns, and forecasts customer behaviour.

Innovating Ins with MA.png

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.

Customer Engagement: Future Trends Report 2024

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.

ce23-Report-web-image-template.png