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7 ways to prove the value of marketing to the board

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With the events of this year, businesses across the globe have been forced to streamline their budgets. From headcounts to building rent, nearly every aspect of a company’s operation has been put under a microscope and scrutinised – including the marketing function. With this in mind, how can you prove the value of marketing to your board, so you can keep your budget and drive real results for your business? Here's our top tips…

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