Filter By

Show All
X

Connect to

X

Please login to comment.

Comments

Related Articles

The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind.

In this first instalment of our new article series, we'll introduce you to the founders of this fascinating discipline, hopefully inspiring you with a few additions to your reading list, and we’ll take the first steps into the customers' mind ­– the so-called ‘black-box’.

What are your Customers Thinking-117.png

Subject line multivariate testing is well-known as email marketing industry best practice. Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing and apply more data-driven insight into what makes your audience tick.

SplitTesting_linkedin.png

Longer life expectancy doesn’t only change what we do, it changes what we like and feel.

We focused on customers after their 60th birthday, trying to understand what characterises them and their lives.

This is when The Home becomes the space where personal, social and working life, gather all together in a new formula that brands must understand and embrace within their offer.

future.jpg
The explosion in communication channels, driven largely by constant advancements in technology, challenges companies to keep a handle on the
purchasing process, which risks becoming dispersed and siloed.
dma-01.png