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Discover the power of pivot: 5 tips to break free from the survival mindset


From furloughed employees and redundancy, to remote working and budget cuts, 2020 has been a challenging year for marketing businesses across the UK.

Given all of the changes organisations have been forced to make, just to keep their heads above water, many understandably find themselves in a ‘survival’ mindset. This type of scarcity thinking has its drawbacks. So, how can you break free from a survival mindset, and pivot your strategies and campaigns so that they really capture your prospects’ attention? Well, we’ve put together our five top tips to help you…

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