DMA - Data & Marketing Association

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How to successfully switch Marketing Automation Platforms

MIGRATION CONSIDERATIONS How to successfully switch marketing automation platforms. So, you’ve made the decision to move Marketing Automation platforms, and selected a vendor to move to. Well done! But the hard work isn’t over yet…
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Don't burst the DM bubble!

Great new for fans of Direct Mail! The channel is bouncing back strongly due to its resilience and effectiveness.
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JICMAIL WEBINAR: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021

Join JICMAIL to learn how key mail channels performed across key mail sectors in Q4, and at the same time see a demo of JICMAIL's exciting new data tool - JICMAIL Essentials. The webinar will be at 2pm on Tuesday 8th March.
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JICMAIL Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period

Q4 2021 data reveals that while the digital effects of mail exposure continues to grow, the channel was twice as effective at driving store footfall in Q4 2021 than it was a year ago.
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Future Trends Series - The Value of Sustainability

How can brands harness the power of sustainability to attract and retain customers? Find out alongside our Research Team and other experts.
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DMC Vacancy - Industry Commissioner

Location: London Approximately 7-10 days pa. Unremunerated with reasonable expenses. Closing Date: end May 2022
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How clean is your house?

According to a new report by Validity which surveyed over 1,200 CRM specialists, 76 per cent of businesses rate their customer relationship management (CRM) data quality as either “good” or “very good. Yet, according to the study 44 per cent estimated their company loses over 10 per cent...
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Jo Young joins UniFida

UniFida has appointed Jo Young as Client Director to join its growing team.
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JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget

The results from our 2021 Survey confirm JICMAIL is offering multiple benefits and value to subscribers including 80% agree that JICMAIL enables them to develop and grow their business.and 71% believe the levy is a positive step for the industry.
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