16 Feb 2022
Reduce the data gap!
2022 is the year of 'Data Transformation' - those who reduce the 'data gap' will gain a strategic advantage. Data Accuracy is a good start!!
15 Feb 2022
Wielding the axe on marketing budgets - how can you cut creatively?
In today’s challenging times, many organisations are looking to reduce their marketing budgets while minimising the overall impact on sales.
08 Feb 2022
Webinar: Diversifying Your Workforce Through Young Talent
Part of the DMA's Value of Data campaign and our event series highlighting our whitepaper, Democratising Scotland's Data Talent, this webinar will explore the benefits of attracting young talent, such as apprentices, from wide-ranging talent pools for businesses across the UK.
27 Jan 2022
Email testing results - Personal Promise versus Practical Proof.
Sharing email subject line testing results. With a method to see if Proof or Promise would work better... And more ideas you can apply yourself.
25 Jan 2022
UniFida launches CO2 Counter for 'greener' marketing
Marketers can now accurately measure the sustainability of their marketing campaigns
21 Jan 2022
How expert call handling impacts revenue and ROI
Call handling isn’t typically viewed as a revenue generating service in the same way as lead generation or appointment setting but is nonetheless intrinsically linked to the bottom line - here's how.
20 Jan 2022
Untangling complex customer journeys
Understanding customer journeys in today’s multi-channel world is essential to successful marketing. It’s important to understand the contribution made by each step in each journey, as well as the human complexity involved.
20 Jan 2022
New Technology in Print
During the pandemic, marketers have used QR codes to seamlessly drive consumers to online content or experiences. But what comes next? Find out alongside the DMA, Marketreach and other experts.
11 Jan 2022
Why new addresses matter to marketers
Building is booming and there are now more UK addresses than ever. But what does this mean for customer data?