JICMAIL PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans

Within the Measuring Marketing theme at this year’s IPA EffWorks Global 2023, one of the key topics under best practice measurement is driving growth through Owned Channels. This year’s paper will bring a much welcomed focus on getting the basic ‘how-to’s right before we can fully appreciate then unlock the growth potential of the owned channels. This will include deriving a common understanding through a shared taxonomy across paid, owned and earned touchpoints and sharing thoughts around the new best practices required.

In this short webinar session, we will take the discussion into how owned channels should be represented and measured within effective measurement frameworks. What does good look like here? Are there example frameworks we can draw upon, what tools do we need for full effect paid and owned measurement?

Speakers:

Fiona Blades from MESH Experience

Ian Gibbs, Director of Data Leadership and Learning at JICMAIL

Sally Dickerson, Chief Effectiveness Officer OMG

Fiona Blades has been leading the Owned channel topic within the Effectiveness Leaders Group will be in conversation with Ian Gibbs who will showcase practical measurement framework examples and discuss the trade-offs and priorities of inclusive measurement. Sally Dickerson is an industry leader in paid, owned and earned measurement and will be sharing her experience and examples to help us move forward at pace.

Attend this session to take the owned channel measurement immediately forward into practical advice, approaches with tips and guidance from an expert group of industry leaders.

Date: Thursday 12th October 2023

Time: 2pm

Please click to register

This webinar is part of IPA EffWorks Global 2023

EffWorks Global provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.

Kicking off with a one-day conference on 10 October, EffWorks Global will also feature a variety of satellite events from our Partner sponsors and agencies.

2023 Key Themes and Topics

• Marketing Marketing - Developing the case for marketing and brand investment in the short, medium and long term, to internal and external stakeholders and the C-suite.
• Managing Marketing - How day-to-day decision-making, and agency culture can strengthen the agency-client relationship and create the conditions for effective work.
• Measuring Marketing - Delivering the best models, measurement strategy and guidance on tools and techniques, to predict, plan, monitor, direct and measure the impact of marketing activity.