Unwrapping Holiday Success: The 2023 Playbook for Effective Holiday Marketing

Marketers, it’s time to gear up for the holiday season. This special time of year offers a unique and bustling commerce atmosphere for brands to capture the attention and hearts of consumers. As marketers are well aware, the holiday shopping season starts earlier and earlier each year.

To drive revenue and engagement, brands need to make the right moves in terms of strategies and techniques, which means they need the most applicable insights necessary to successfully navigate and succeed in holiday marketing this year. Regardless of whether you're a small business owner looking to maximize sales during the holiday rush or a seasoned marketer aiming to revamp your holiday campaigns, having the knowledge and tools necessary to stand out from the competition will help you create a lasting impact on your target audience and win the season.

Last year, Marigold’s Strategic Services team studied retail brands to see what worked best when it came to engaging customers through holiday campaigns. Read on below to learn what really jingled consumers’ bells.