The Top Trends in Loyalty in 2024 and Beyond: Webinar Available Now

The value a loyal customer base provides is immense, with over half of European consumers willing to spend more to shop with the brands they’re loyal to. The challenge lies in determining which strategies are most effective at establishing and maintaining this loyalty.

As brands continue to seek out new loyalty strategies to assist with customer retention, Marigold, The Loyalty People and loyalty consultant Nicki Helfet hosted a comprehensive webinar, available on-demand now, to provide their latest strategic insights. Divided into five key areas, the webinar features real-world examples, consumer insights, and actionable recommendations your brand can heed to future-proof its customer loyalty efforts.

Check out a primer below for each of the webinar’s key sections:

• Personalisation: We all know that consumers crave personalisation, and we know that modern marketing platforms have dramatically improved hyper-personalisation capabilities. But what can you do to ensure this personalisation resonates with your specific customers? The webinar’s panel addresses this question head-on.

• Gamification: Introducing game-like elements into your loyalty program can increase both engagement and loyalty. The panel covers gamification best practices and highlights some compelling consumer insights along the way.

• Experiential design: If you seek to improve the experience of customers and foster genuine engagement, look to experiential design. It is a customer-centric marketing approach capable of enhancing customer loyalty, exemplified in the webinar by Vans and its ability to drive emotional connections.

• Sustainability: How do brands convey their environmental efforts effectively? The panel highlights Patagonia and how its sustainability initiatives, like the Worn Wear program and renewable energy commitment, have made them industry pioneers.

• Subscription-based loyalty: Subscription-based loyalty programs are mutually beneficial — the customer receives instant value, while the brand establishes a secured revenue stream. However, to drive subscriptions successfully, brands need to clearly communicate their program’s value.

Watch the webinar now and begin future-proofing your loyalty strategy.