13 May 2022
6 advanced content marketing upgrades you aren't using yet
Content marketing is one of the most powerful methods to connect with your customers. When used correctly, it can build trust and loyalty with your audience, resulting in more sales and happier customers. So what are the unused opportunities?
11 May 2022
DMA Awards Winners Showcase - Part 1
The DMA Awards 2021 were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out alongside M&C Saatchi, Ambition, Mapp Digital and Commonwealth War Graves Commission.
10 May 2022
Welcome to the future of email marketing - 6 theses
How will email marketing develop in the future? What opportunities, what gains, what developments and what changes will it experience?05 May 2022
Merkle: Succeeding in the Expectation Economy
Consumers have ever-accelerating expectations they apply to every purchase decision, experience, and moment of attention. Given the rise in these expectations and the challenges that follow suit, how should brands respond? Find out alongside the DMA and Merkle.
28 Apr 2022
Making Measurement Meaningful 2022
Understand your marketing performance better and build more effective campaigns. Get the tools you need with this exclusive look at the techniques and approaches to getting more out of your communications as we launch Making Measurement Meaningful 2022.
26 Apr 2022
Plan ahead for AI regulation
The DPO Centre, the leading data protection and privacy experts, is urging organisations to plan ahead for future Artificial Intelligence (AI) regulation following the growing trend of AI being considered in day-to-day business operations.21 Apr 2022
dotdigital: A Look Behind the Curtain of Ecommerce Marketing Success
How can marketers deliver the perfect customer experience to boost conversions and maximise business growth? Find out alongside dotdigital, Leadscale Group, and other experts.
21 Apr 2022
UniFida helps Wentworth Wooden Jigsaw Company 'make the pieces fit' in its customer marketing
Wentworth Wooden Jigsaw Company appointed UniFida to provide customer data platform (CDP) technology to help it gain better insights into its global customer base and, in effect, to ‘make the pieces fit’ in its quest to build a single, integrated view of its customers.
20 Apr 2022
5 Steps to Ensure Successful B2B Telemarketing in the Digital Age
An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.