27 Jul 2022
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, marketing seems to be increasingly measured on delivery.
26 Jul 2022
Data Ethics in Practice
Using data ethically will translate to higher profitability, better customer engagement, and improved social impact. So how can you reduce bias in technology and data? Find out alongside Digitas UK, ODI, and WPP.
20 Jul 2022
Yorkshire fulfilment firm comes out tops at business awards
Yorkshire-based business, Flow Fulfilment are the runners-up in the Eaton Smith Business of the Year Awards 2022.
19 Jul 2022
Life beyond cookies - exploring the role of Data Unions
CEO of DMA member Pool Data Shiv Malik writes for The Drum on how data unions can replace cookies as source of consented consumer insights, givng people and brands greater control of the data they share with each other
19 Jul 2022
First Wave of Census 2022 Data Released
The first wave of the 2021 Census data has been released, providing insight into the population changes over the past 10 years across England and Wales. What are the key insights for marketers? And when will we see more of the Census data? Read on to find out.
21 Jun 2022
Programmatic advertising: How smart tech delivers better campaigns
In an ever-evolving digital landscape, it's crucial for advertisers to know which technologies, platforms and channels will deliver the highest impact. Find out from Pure.amplify how programmatic advertising dramatically increases campaign success.
21 Jun 2022
Direct Mail Jargon Buster
Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon. And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean. But if that's you, never fear: our handy...
14 Jun 2022
The Business Blog and Content Flywheel
Businesses blogs drive traffic and improve search rankings. Next to that blogs drive email subscription sign-ups where then the email can drive impressive engagement and conversions. So how do these to work together in a B2B context?
13 Jun 2022